Apple is poised at the number 2 spot for marketshare from potential computer buyers, according to a recent survey conducted by TechnoMetrica Market Intelligence. TechnoMetrica, which has been taking purchase-intent market data for over two years now, has observed that when being compared to all PC manufacturers, Apple takes the spot immediately after Dell (who currently holds 41 percent of the buyer preference) and tied with HP at number 2.
However, Apple's preference amongst consumers who plan to purchase a computer within the next six months has jumped significantly, even between May of this year to now (six percent to sixteen percent).
Among those saying it's likely they'll buy a new desktop PC in the next six months, Apple was the No. 2 preferred brand, with 16%. That's the highest number for Apple since TechnoMetrica began collecting purchase-intent data more than two years ago. In May, 6% of likely desktop PC buyers said they would choose Apple.
The Yahoo! article claims that the reason for this jump, poising Apple in a very good position compared to the past, is due to a number of factors, not the least of which being the "rub-off" effect that Apple's extremely popular iPod is having on other products from the company.
"The Apple brand — thanks to the iPod — has gotten far more exposure among average consumers, who are thus more likely to consider other Apple products," he said.
Additionally, the use of faster Intel chips, the availability of Boot Camp and/or Parallels to be able to dual boot or simultaneously run Windows with OS X, and positive word of mouth are all seen as reasons for Apple's positive positioning in consumers' minds, making Macs seem like a good all-in-one solution for many consumers.
Now, we may be preaching to the choir here, as most of our readers on Infinite Loop are probably very likely to purchase a Mac again as their next machine. However, do you think that amongst your PC-using friends, family, and co-workers there has been an increase in interest in purchasing a Mac? I can tell you that for me, personally, the answer to that is an unequivocal "yes." My otherwise Apple-hating boss was just telling me the other day that after he saw me dual booting Windows months ago, he's been seriously thinking about buying a MacBook Pro. If that's not a turnaround, I dunno what is.