Was it a mere five years ago, when the tech bubble burst, that Apple hating doomsayers were jumping up and down in glee and pointing to rapidly declining market share as a sign of the company's imminent demise? Well, the more things change, the more they stay the same, at least regarding market share.
According to recent research from Gartner, around 57 million PCs were sold worldwide in the first quarter of 2006, representing an increase of just over 13 per cent over the same period last year.
According to the research, during that period Apple's minority share of the worldwide market slipped from 2.2 per cent to just two per cent. Meanwhile, the company's market share in the US sits at 3.6 per cent – a drop of 0.2 percentage points from the first quarter of 2005 – though Gartner's data indicates Apple gained a 0.1 percentage point share over the fourth quarter of 2005.
But it's not all doom and status quo.
Both in the UK and in Western Europe, the growth of Apple shipments has outperformed the rest of the PC industry for both portables and desktops in the first quarter. Apple’s overall first quarter market share was 2.9, across all models; specifically, in the portable market it had 3.4 percent, and in the desktop one it secured 2.65 percent.
And then you have the future, or at least one possible future, in which Apple is predicted to sell double the number of computers in the next five years that it sold in the the last five, or the five before that. If it sounds confusing, it's really not, as seen in this editorial by Seb Janacek and here. The bottom line is the bottom line, and that means the future is looking brighter than it has in a decade, even as a major shift in platform architecture is underway. Here's to one percent market share and ten million Macs sold each year by 2020!